Previous Asacker blog posts

New article - The Enemy of Innovation (May 12, 2008)
Here we go again. (May 8, 2008)
Friends of simplicity (May 5, 2008)
Starbucks Sees Profits Drop 28% in Second Quarter (May 3, 2008)
Democrats prefer Popeyes fried chicken and bisquits (April 16, 2008)
What is branding? (April 16, 2008)
Choice architects are everywhere. Are you one? (April 14, 2008)
But did it move the needle? (April 11, 2008)
Do you have a perfect logotype? (April 9, 2008)
George Loewenstein on the mind (April 9, 2008)
Why a brand is NOT a promise. (April 7, 2008)
You Are Getting Thirsty (April 2, 2008)
New Article - Perception Is Not Reality (April 1, 2008)
Semantics matter, names not so much (March 30, 2008)
Do you advertise online? (March 26, 2008)
How Apple Makes You “Think Different” (March 25, 2008)
The Flash of Brand Insight (March 18, 2008)
WhoTube? (March 17, 2008)
How to give a speech (March 13, 2008)
Authenticity: Is It Real or Is It Marketing? (March 10, 2008)
The economics of attention (March 7, 2008)
Amazon offers free downloads of all of its book titles (March 6, 2008)
Live by the Internet, Die by the Internet (March 4, 2008)
A bank being remarkable (March 4, 2008)
New Article - The Remarkable Chimera (February 29, 2008)
How do you prejudge an ad? (February 27, 2008)
Why is the concept of branding so misunderstood? (February 27, 2008)
Why you should not hire analysts to handle your marketing (February 26, 2008)
The "evolving" definition of marketing (February 20, 2008)
Marketing and the mind (February 15, 2008)
Happy Valentine's Day (February 14, 2008)
Remarkable is what remarkable does (February 14, 2008)
Branding or lead generation? (February 13, 2008)
Can money still buy marketshare? (February 12, 2008)
David Ogilvy on advertising (February 10, 2008)
Paris Hilton on marketing (February 8, 2008)
Stephen Garcia on popular opinion (February 6, 2008)
Bill Cosby on the first law of advertising (February 5, 2008)
Henry Wadsworth Longfellow on criticism (February 1, 2008)
Carl Sagan on delusion (January 31, 2008)
New Article - The Yin and Yang of Marketing (January 30, 2008)
Sam Walton on expectations (January 29, 2008)
Bertrand Russell on rational man (January 24, 2008)
Josh Billings on life (January 23, 2008)
Zen saying about symbols (January 21, 2008)
Vincent Van Gogh on accomplishing great things (January 9, 2008)
Henry Kissinger on politicians (January 8, 2008)
Henry David Thoreau on predictions (January 1, 2008)
Daniel Boorstin on planning for the future (December 31, 2007)
(December 24, 2007)
Steve Martin on how to be successful (December 18, 2007)
New Article - The Ultimate Experience (December 18, 2007)
Herbert Simon on information (December 14, 2007)
Marshall McLuhan on a point of view (December 14, 2007)
Mark Twain on messages (December 11, 2007)
Ralph Waldo Emerson on the purpose of life (December 9, 2007)
Anne Tyler on transparency (December 4, 2007)
Steve Martin on great to good (December 3, 2007)
Henry David Thoreau on change (November 23, 2007)
Ben Stein on ordinary people (November 20, 2007)
Schopenhauer on impressions (November 14, 2007)
Gregory Bateson on logic (November 5, 2007)
Gilmore and Pine on the subjective nature of authenticity in business (November 2, 2007)
Rodney Dangerfield on Halloween (October 31, 2007)
Rookie Dustin Pedroia, the Red Sox pint-sized second baseman, on teamwork (October 23, 2007)
Philippe Starck on his formula for creativity (October 20, 2007)
New Article - The Death of Supremacy (October 16, 2007)
Seth Godin on the mediocre (October 14, 2007)
Sid Caesar on cavemen (October 5, 2007)
Johann Wolfgang von Goethe on Adweek (September 27, 2007)
Bill Belichick on cheating (September 15, 2007)
Henry Miller on exemplars (August 20, 2007)
Woodrow Wilson on identity (August 10, 2007)
Robbie Coltrain on noise (August 9, 2007)
Paul Janowitz on the platform (August 7, 2007)
Camille Paglia on sexuality (August 1, 2007)
Jim Autry on metaphors (July 30, 2007)
T.S. Eliot on selves (July 16, 2007)
Elbert Hubbard on inertia (July 12, 2007)
John Stuart Mill on independence (July 4, 2007)
Shakespeare on life (June 27, 2007)
Hilaire Belloc on the marketplace (June 21, 2007)
Pamela Anderson on expectations (June 12, 2007)
New article - Authenticity Schmauthentcity! (May 29, 2007)
William Bernbach on ideas (May 27, 2007)
Donald Sull on why good companies go bad (May 22, 2007)
Ancient Chinese definition of intelligence (May 19, 2007)
Analyst Bob Mann, of R.W. Mann & Co., on management (May 11, 2007)
Brand Keys president Robert Passikoff on why consumer expectations have leveled off (May 9, 2007)
Unknown Rabbi on why the Messiah is coming back on a donkey (May 2, 2007)
Shakespeare on brand names (April 28, 2007)
Abraham Maslow on problem solving (April 25, 2007)
Aldous Huxley on perception (April 20, 2007)
Blaise Pascal on communication (April 19, 2007)
Mark Twain on knowledge (April 9, 2007)
Antoine de Saint-Exupery on charity (April 6, 2007)
Jay the waiter on customer service (March 5, 2007)
Joseph B. Lightfoot on persuasiveness (February 28, 2007)
William Jefferson Clinton on strength and wisdom (February 20, 2007)
David Wolfe on the changing marketplace (February 19, 2007)
W. H. Auden on authenticity (February 15, 2007)
Margaret Atwood on snow and love (February 14, 2007)
Leo Burnett on advertising (February 5, 2007)
Gilbert K. Chesterton on art (February 2, 2007)
George Will on American football (January 30, 2007)
Thomas Moore on wisdom (January 29, 2007)
Oscar Wilde on questions (January 28, 2007)
Carl Sandburg on wondering (January 26, 2007)
William James on common sense (January 19, 2007)
Edwin Louis Cole on drowning (January 18, 2007)
Leo Burnett on marketing (January 17, 2007)
Mohandas Gandhi on culture (January 15, 2007)
Winston Churchill on change (January 11, 2007)
Dr. Seuss on why he watches GuruBBQ (January 10, 2007)
7 Predictions for 2007 (January 2, 2007)
Subscribe for occasional updates (January 1, 2007)
Henry David Thoreau on dreams (January 1, 2007)
Henry David Thoreau on predictions (December 29, 2006)
Roger Ebert on movies (December 20, 2006)
Mitchell Kapor on information (December 19, 2006)
John Stuart Mill on popular opinion (December 13, 2006)
I guess I'm it! (December 11, 2006)
Bertrand Russell on opinions (December 4, 2006)
Peter Drucker on doing things (November 15, 2006)
Dwight D. Eisenhower on America (November 8, 2006)
John Kenneth Galbraith on politics (November 7, 2006)
Shel Silverstein on tug o' war (November 2, 2006)
Harry S. Truman on marketing (November 1, 2006)
Charles W. Eliot on beliefs (October 31, 2006)
Recent brief interview (October 27, 2006)
GuruBBQ (October 25, 2006)
Wernher von Braun on research (October 23, 2006)
Jackson Pollock on creating a brand (October 17, 2006)
Jose Ortega y Gasset on metaphor (October 15, 2006)
Unknown on insight (October 6, 2006)
Daniel Goleman on marketing (October 5, 2006)
Garrison Keillor on comedy (October 4, 2006)
Richard Feynman on theories (October 2, 2006)
Dustin Hoffman on a good review (September 25, 2006)
Anna Quindlen on becoming yourself (September 19, 2006)
Thomas Jefferson on questioning (September 11, 2006)
New Article and Event Announcement (August 25, 2006)
Truth Ten: From Rah Rah! to Ah Ha! (August 7, 2006)
Truth Nine: From Knowledge to Wisdom (July 31, 2006)
Truth Eight: From Honesty to Authenticity (July 24, 2006)
Truth Seven: From Doing To to Doing With (and For) (July 17, 2006)
Truth Six - From Fact Telling to Storytelling (July 10, 2006)
Truth Five - From Branding to Bonding (July 3, 2006)
Truth Four - From Interesting to Interested (June 26, 2006)
Truth Three - From Capture to Attract (June 19, 2006)
Truth Two - From Facts to Truth (June 12, 2006)
Mac Anderson on change (June 5, 2006)
Tom Peters on marketing (May 19, 2006)
Einstein on information (May 9, 2006)
Debbi Fields on good enough (May 1, 2006)
William Pollard on innovation (April 18, 2006)
George Santayana on chaos (April 13, 2006)
Elvis's advice to marketers (April 9, 2006)
This was posted at 01:02:03 on 04/05/06. (April 5, 2006)
Thomas A. Edison on inventing (April 1, 2006)
William Shakespeare on a fool (April 1, 2006)
Isaac Asimov on change (March 31, 2006)
Lily Tomlin on stress (March 29, 2006)
George Loewenstein on the mind (March 24, 2006)
Unknown on caring (March 22, 2006)
Colin Powell on ones position (March 16, 2006)
Mencius on evil (March 14, 2006)
Mark Twain on blogging (March 10, 2006)
Eric Schmidt on strategy (March 6, 2006)
Molly Wood on social networking (February 21, 2006)
Lily Tomlin on reality (February 20, 2006)
Henry David Thoreau on being cheap (February 16, 2006)
Abraham Lincoln on chopping down a tree (February 9, 2006)
Seneca on citing an author (February 7, 2006)
Friedrich Nietzsche on stupidity (February 3, 2006)
Naomi Klein on competitive branding (February 1, 2006)
Douglas Rushkoff on making meaning (January 30, 2006)
Laura Ries on the key to success (January 26, 2006)
Bertrand Russell on belief (January 25, 2006)
Friedrich Nietzsche on skepticism (January 20, 2006)
Bob Parsons on GoDaddy advertising (January 13, 2006)
Edward R. Murrow on dissent (January 11, 2006)
K. Patricia Cross on winners (January 10, 2006)
Six strings. Twenty-four frets. (January 6, 2006)
Jose Ortega y Gasset on metaphor (January 5, 2006)
Guy Kawasaki on the definition of a blogger (January 4, 2006)
Trevor Gay on simplicity (December 29, 2005)
Eric Zorn on New Year's resolutions (December 27, 2005)
George Bernard Shaw on the reasonable man (December 26, 2005)
Happy Holidays from me to you (December 21, 2005)
Ben Edwards on mainstream media (December 20, 2005)
Garrison Keillor on Christmas (December 19, 2005)
Goethe on thinking (December 16, 2005)
Albert Einstein on The Long Tail (December 14, 2005)
Zig Ziglar on sales obstacles (December 14, 2005)
Tom Asacker on the nature of a strong brand (December 12, 2005)
Socrates on wonder (December 9, 2005)
David Allen on achieving clarity (December 7, 2005)
W. Edwards Deming on profit (December 6, 2005)
On passion and compassion (November 30, 2005)
Konrad von Gesner on thanksgiving (November 23, 2005)
Holiday inspiration from Forbes.com (November 22, 2005)
Napoleon Hill on one's feelings (November 22, 2005)
Sign on cubicle wall (November 18, 2005)
Bertrand Russell on public opinion (November 17, 2005)
Antoine de Saint-Exupery on love (November 15, 2005)
Peter Drucker on communication (November 14, 2005)
Kenneth Chang on a market (November 14, 2005)
Mike Myers on Canada (November 11, 2005)
Eugene Ionesco on ideologies (November 10, 2005)
Wednesday with Jens Hilgenstock (November 9, 2005)
Warren Buffett on your premium brand (November 8, 2005)
Jose Ortega y Gasset on metaphor (November 7, 2005)
Dean Koontz on creativity (November 4, 2005)
Richard Schickel on the law of unintended consequences (November 4, 2005)
Marshall McLuhan on advertising (November 3, 2005)
Evan Esar on the definition of statistics (November 3, 2005)
Scott Koslow on consumer skepticism (November 3, 2005)
Wednesday with Grant McCracken (November 2, 2005)
Tom Peters on "The Brand Called You" (November 1, 2005)
Olivier Blanchard on the realities of modern marketing (October 31, 2005)
Mortimer J. Adler on pyschological distinction (October 28, 2005)
Bill Bernbach on human nature (October 27, 2005)
Steven Wright on crossing the border into Canada (October 27, 2005)
Wall Street saying on knowing (October 27, 2005)
Earnest Hemingway on movement (October 25, 2005)
Robert Frost on nonsense (October 24, 2005)
Unnamed Law (October 21, 2005)
Johanna Keller on magazine covers (October 19, 2005)
Peter Drucker on innovation (October 18, 2005)
Voltaire on common sense (October 17, 2005)
Wednesday with Marc Babej (October 12, 2005)
Sigmund Freud on illusions (October 11, 2005)
Peter Drucker on marketing (October 10, 2005)
Jim Morrison on the media (October 6, 2005)
Al Ries on belief (September 12, 2005)
Luc de Brabandere on new ideas (September 7, 2005)
Alan Alda on assumptions (August 31, 2005)
Elliot Aronson on persuasion (August 26, 2005)
Leo Burnett on selling (August 24, 2005)
Joseph Farah on Americans (August 19, 2005)
Paul Valery on our follies (August 17, 2005)
C. S. Lewis on courage (August 9, 2005)
Daniel Boorstin on image (August 5, 2005)
Nietzsche on branding (I mean . . . insanity) (July 27, 2005)
Richard Stallman on the paradigm of competition (July 26, 2005)
Bob Dylan on the times (July 25, 2005)
Peter Nivio Zarlenga on Wow! (July 15, 2005)
Jane Russell on publicity (July 14, 2005)
Nathaniel Hawthorne on comfort (July 13, 2005)
Robert Louis Stevenson on selling (July 8, 2005)
Cicero on escape from disease (July 6, 2005)
W.C. Fields on attitude (June 30, 2005)
Steve Jobs on design (June 29, 2005)
Don Marquis on influence (June 26, 2005)
Daniel J. Boorstin on celebrity (June 23, 2005)
Reggie Jackson on China (June 22, 2005)
Goethe on personality (June 21, 2005)
Steve Jobs on graduating from college (June 20, 2005)
Roger Ebert on movies (June 13, 2005)
Edward O. Wilson on information (June 8, 2005)
George Will on the future (June 6, 2005)
H. L. Mencken on trust (June 2, 2005)
Oscar Wilde on liars (May 31, 2005)
Susan Sontag on positioning (May 27, 2005)
Camus on culture (May 24, 2005)
Thomas De Zengotita on modern culture (May 16, 2005)
Goethe on superstition (May 13, 2005)
Scott Donaton on what marketers do and don't want (May 10, 2005)
Nick Denton on blogs (May 8, 2005)
William Hazlitt on sensible people (May 4, 2005)
Ira Wallach on statistics (May 3, 2005)
Kingman Brewester on expectation (May 2, 2005)
Susan Sontag on balance (April 26, 2005)
John Updike on golf (April 25, 2005)
Bill Sanders' formula for developing a strong personal brand (April 22, 2005)
Russell Lynes on insults (April 21, 2005)
Unknown on giving advice (April 20, 2005)
Felix Frankfurter on semantics (April 19, 2005)
Kierkegaard on concepts (April 18, 2005)
Paul Watzlawick on confusion (April 7, 2005)
Vita Sackville-West on growth (March 30, 2005)
Dean Koontz on intellect (March 29, 2005)
William James on reality (March 28, 2005)
Everett McKinley Dirksen on life (March 24, 2005)
William James on life (March 23, 2005)
James Baldwin on action (March 22, 2005)
Frank Moore Colby on questions (March 18, 2005)
Tina Fey of beer (March 17, 2005)
Socrates on life (March 16, 2005)
Totie Fields on dieting (March 15, 2005)
Socrates on wisdom (March 14, 2005)
Les Brown on responsibility (March 12, 2005)
Bertrand Russell on mathematics (March 11, 2005)
Sign at my gym (March 10, 2005)
Stephen Sherlock on Christo's “The Gates” (March 9, 2005)
Voltaire on imitation (March 8, 2005)
Anais Nin on our culture (March 7, 2005)
"The Crackers" 2005 (March 4, 2005)
Napoleon Hill on success (March 1, 2005)
Horace on wisdom (February 28, 2005)
Beaton on passion (February 24, 2005)
Jung on creation (February 21, 2005)
Will Ketterson on quibbling (February 18, 2005)
Aesop on being special (February 17, 2005)
Shana Alexander on packaging (February 16, 2005)
Mohandas Gandhi on the insignificant (February 15, 2005)
Emily Post on conversation (February 14, 2005)
AJ Hoge on business (February 12, 2005)
Anita Roddick on having an impact (February 10, 2005)
Martina Zavagno on viral advertising (February 9, 2005)
Bill Bernbach on insights (February 8, 2005)
Herbert Marshall McLuhan on advertising (February 6, 2005)
Steven Wright on advertising (February 4, 2005)
G.K. Chesterton on recent M&A activity (February 3, 2005)
Unknown on success (February 2, 2005)
Steve Martin on how to make it in "show" business (February 1, 2005)
Howard Thurman on what the world needs (January 31, 2005)
Orison Swett Marden on the golden rule (January 28, 2005)
Dalai Lama on making it meaningful (January 26, 2005)
Michael Porter on seduction (January 24, 2005)
Friedrich Wilhelm Nietzsche on experience (January 21, 2005)
Ralph Waldo Emerson on the purpose of life (January 20, 2005)
Helen Keller on knowledge (January 19, 2005)
Shakespeare on work and life (January 18, 2005)
John Bradshaw on Zen (January 17, 2005)
Mae West on performance (January 14, 2005)
Louis Auchincloss on perfection (January 13, 2005)
Leon Trotsky on life (January 11, 2005)
Douglas Adams on perception (January 10, 2005)
Albert Camus on personality (January 7, 2005)
(January 6, 2005)
Georg Wilhelm Friedrich Hegel on passion (January 6, 2005)
David Mamet on poker (January 5, 2005)
George Bernard Shaw on mistakes (January 4, 2005)
Robert Browning on the true entrepreneur (January 3, 2005)
Bob Dylan on success (January 2, 2005)
Mencius on the great man (January 1, 2005)
Norman Podhoretz on creativity (December 24, 2004)
Steve Jobs on making it (December 23, 2004)
Thomas Henry Huxley on being sentimental (December 22, 2004)
Goethe on persuasion (December 20, 2004)
William Butler Yeats on stamp designs (December 9, 2004)
Don Imus on bestsellers (December 7, 2004)
Billy Bob Thornton on marketing (December 4, 2004)
Anne Morrow Lindbergh on security (December 3, 2004)
William Pollard on innovation (November 23, 2004)
Lao Tzu on growth (November 19, 2004)
Ralph Waldo Emerson on culture (November 17, 2004)
Friedrich Nietzsche on insanity (November 16, 2004)
Big and Rich on commerce (November 15, 2004)
Richard P. Feynman on nature (November 12, 2004)
Greg Anderson on focus (November 11, 2004)
Vince Lombardi on winning (November 8, 2004)
Rumi on loss (November 4, 2004)
Herbert Marshall McLuhan on advertising (November 3, 2004)
Marcus Fabius Quintilian on experience (November 2, 2004)
Al Ries on convergence (November 1, 2004)
Jef I. Richards on advertising (October 25, 2004)
Dylan Thomas on rest (October 21, 2004)
Honore de Balzac on taking action (October 13, 2004)
Igor Stravinsky on great artists (October 11, 2004)
John Updike on the Red Sox brand (October 8, 2004)
William James on change (October 6, 2004)
Plato on wisdom (October 5, 2004)
Rachel Carson on clear-eyed vision (September 29, 2004)
Mark Twain on generalizations (September 12, 2004)
Kurt Vonnegut on seeing (September 7, 2004)
Sydney J. Harris on life (September 3, 2004)
Edward de Bono on mental models (August 17, 2004)
Albert Einstein on knowledge (August 16, 2004)
Lewis Mumford, Transformation of Man (August 13, 2004)
Philip Kotler on marketing (August 12, 2004)
Pearl S. Buck on new ideas (August 9, 2004)
Johann Wolfgang von Goethe on being present (August 5, 2004)
Jelaluddin Rumi on projects (August 4, 2004)
John Stuart Mill on opinions (August 3, 2004)
Joseph Campbell on changing the world (August 2, 2004)
Colin Powell on ones position (July 28, 2004)
Tommy Cooper on a dog in a shop (July 27, 2004)
David Ogilvy on slogans (July 26, 2004)
Louis-Ferdinand Celine on transparency (July 23, 2004)
Thomas Fuller on missing the mark (July 22, 2004)
Henry Wadsworth Longfellow on simplicity (July 19, 2004)
Henry Ward Beecher on experiences (July 16, 2004)
Albert Einstein on success (July 15, 2004)
James A. Baldwin on taking action (July 14, 2004)
Muhammad Ali on champions (July 13, 2004)
David Ogilvy on advertising (again) (July 12, 2004)
Steven Reinemund on innovation (Business Week 6/14/04) (July 9, 2004)
Gloria Steinem on values (July 5, 2004)
John Croll on his niche (June 29, 2004)
Charles Browder on selling (June 25, 2004)
(June 22, 2004)
Margaret Mead on changing the world (June 21, 2004)
Albert Einstein on information (June 9, 2004)
Mark Twain on humor (June 5, 2004)
Bernard M. Baruch on success in business (June 4, 2004)
William Shakespeare on rebranding (June 3, 2004)
Robert McKee on truth (May 18, 2004)
Dusty Springfield on popularity (May 17, 2004)
Oscar Wilde on culture (May 11, 2004)
W. C. Fields on horse sense (May 1, 2004)
Colin Powell on bad news (April 30, 2004)
Errol Flynn on net income (April 23, 2004)
Pablo Picasso on creativity (April 22, 2004)
B. H. Liddell Hart on satisfaction (April 21, 2004)