This should help save a lot of time, expense and confusion. Simply complete the following mission statement with what general classification of service, cause, solution, etc. you provide:
Mission: Our aim is to provide happiness, well-being and joy through _____________________.
There, wasn't that easy?
I don't know about you, but I'm tired of purpose, mission and otherwise waste of time “statements.” They’re supposed to energize and excite people? Puh-lease.
Here’s how to energize and excite your people, customers, community, bankers, et al: Get creative and get GROWING! Stop ruminating and start getting everyone in your organization involved in adding value to people's lives, which will grow your brand, your customer base, your revenues and your profits.
Get out and visit customers. Find out how you can provide happiness, well-being and joy. Change your products, services, and business model to better reflect their changing needs and desires.
And once you've started growing, use that growth to grow your people's wages and benefits and opportunities, both work and non-work related. Then get out in your community and help grow a cause, feed a family, educate a child. And keep doing it, over and over and over, with integrity of purpose and imaginative vision!
Is this as simple as writing a mission statement? Of course not. But I've yet to hear anyone rave that a mission statement has changed his or her life.
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