That's just one notion that sprung from my recent CMO 2.0 conversation with Francois Gossieaux. Some others included:
Most of my work is with executives of large organizations, and their teams, so I am grateful to Francois, co-author of the award-winning book "The Hyper-Social Organization," for inviting me to share my views with his audience of Chief Marketing and Information Officers.
You can read a summary and listen to our discussion in full at this link: CMO 2.0 Conversations. I'd love to hear your thoughts.