There's a dynamic quality to your work and there's a static quality. Like the front and back of a coin, dynamic quality and static quality are inseparable components of a successful idea.
Dynamic quality is about insights and originality. It’s about flexibility, and bursts of creativity and intensity. It’s unexpected, like an admiring comment that makes you smile or an arresting design that grows your eyes wide.
Static quality is about mastery, planning and consistency. It’s disciplined and process-oriented. It’s expected, like someone getting you to your destination on-time or a public restroom that’s spotless and shines.
The power lies in the combination. Dynamic and static. Originality and mastery. Hearts and minds.