This month's one-page article attempts to answer a question that's been on my mind for months:
Will my new book help people break free of their business past and move passionately into a more meaningful future?
Read "Can a Book Help You Change?" when you get a chance (PDF): http://bit.ly/9aLSCW
And please let me know your thoughts.
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As Marshall McLuhan famously said it's "experience rather than understanding that influences our behavior". People's book shelves are groaning under the weight of self-help books. If they truely worked we'd all be healthier, wealthier and wiser, not to mention self-actualized!
Posted by: Neil Saunders | April 19, 2010 at 07:56 PM
Like minds, Neil. That McLuhan quote is in my forthcoming book. :) Thanks!
Posted by: Tom Asacker | April 20, 2010 at 12:25 PM
Inertia has such allure that, when the snow melts and no clear previously made pathway is seen, we are then afraid to venture forth into the unbounded freedom to choose our own path.
Posted by: Randy Bosch | April 23, 2010 at 12:08 PM
Beautiful Randy. Thank you.
Posted by: Tom Asacker | April 23, 2010 at 12:11 PM
Re: "Can a Book Help You Change" In an ocean of books, articles and exhortations about change (and how easy it can be) this excellent article is a breath of fresh air. It stands out, partly by recognizing that many of our present behaviors and patterns of thought have an addictive quality to them. Having held such myopic views myself, I know from personal experience. In organizations, trying to get people to see a perspective that challenges ways of thinking of themselves and their reality that they hold dear is almost as frustrating as suggesting to an alcoholic that they stop drinking. In fact, organization life itself tends to reinforce habitual thinking. Somebody in the grip of this often needs to "hit bottom," that is, suffer a defeat or failure of major proportions before they are receptive to a fresh look at the organization and their role in it.
Posted by: Galen Tinder | April 28, 2010 at 06:56 AM
Thank you Galen. You've nailed the essence of the problem - addiction.
Posted by: Tom Asacker | April 28, 2010 at 11:15 AM
Yep. As an addictions counselor agree. In psychology it is termed resistance. But at its worst it is an addiction to being addicted. Resistance brings to mind the metaphor of trying to pry open a mollusc.
Addiction focuses more on the process of the mollusc clinging from the inside, and how to alter it. Prying from the outside tends to stimulate and prolong further resistance, working on the clinging has a better chance.
Posted by: hypnohotshot | May 01, 2010 at 02:45 AM
I think that the reader can ask themselves a similar question before they pick up a book. "Do I want this book to change me? Or do I want this book to reaffirm what I already believe?" Thanks for this article. I agree that the answer is no, unless the reader primes the pump of change before opening to page 1.
Posted by: Kathleen Lisson | May 14, 2010 at 04:39 PM
Very true, Kathleen. Thank you.
Posted by: Tom Asacker | May 14, 2010 at 05:09 PM