What a game! Who dat, indeed! And those Super Bowl commercials? What dat?
A Doritos ninja? Men singing in an open field about wearing no pants? Men being men again through the purchase of muscle cars and big screen TVs? Dove for men?
Dozens of advertisers paid upwards of $3 million dollars for 30-second spots, which they believed would generate pre-game buzz, inspire post-game water cooler conversations and media mentions, and create further engagement with their commercials, web sites, products and services.
So did they get their money's worth?
Who cares? Really? I don't. You don't. And I don't think they really do either? The marketers funded an amazing piece of choreography and drama: the game itself. And if you love football, like I do, you should be thankful. (I was also thankful to learn that Abe Vigoda is still alive).
So change your routine for a day and show your thanks by Googling your nearest Denny's for breakfast, grabbing a Bud and a bag of Doritos for a mid-morning snack, swinging your test drive Audi into McDonald's for lunch, washing down a Snickers bar with a Coke and Dr. Pepper for an afternoon boost, and enjoying a relaxing dinner at Taco Bell dressed in your brand new Dockers.
Posted February 8, 2010
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I agree. It was a great game...
Posted by: Jonathan | February 08, 2010 at 12:02 PM
If nothing else signals the decline of traditional ad agencies, it's the quality of the SuperBowl commercials from both a strategic and a creative perspective. The beer guys have been the most consistent creatively for some time, but even those were disappointing this year. And did you notice how many of the spots were network promos?
Our incestuous world of marketing/advertising is truly changing before our eyes, sometimes in ways that make me sad. It won't be very long before some not-so-old geezer says to his offspring "I once did something called a TV commercial for that game back when it was shown on something called a TV set."
Posted by: Jon P | February 09, 2010 at 08:54 AM