The very smart strategy consultant and Forbes columnist Sramana Mitra has published an interesting series on her site called the BlogoSphere on Positioning.
You probably know my views on positioning:
"It is not the position, but the disposition." - Susan Sontag
And here's the dated view, from Ries' and Trout's seminal book of the same name:
“The basic approach of positioning is not to create something new and different, but to manipulate what's already up there in the mind, to retie the connections that already exist."
Spirit and character, created through one's actions. Or manipulation through words and images. Your choice.
Posted February 12, 2010
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