Branding is a Dangerous Concept

The parochial view of branding is a dangerous business concept.  I hope this one-page article makes today's marketplace more clear, and incites you to seize the opportunity that's screaming in your ear.  For as Sun Tzu wrote, “Opportunities multiply as they are seized."

Read "Branding is a Dangerous Concept (PDF)" and make 2010 your new beginning!  Here's the URL:

http://tinyurl.com/ydm2rbz

Posted January 21, 2010
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Comments

Muchiri Nyaggah

Hi Tom,

I completely agree with you. Seeing branding as simplistically as we have in the past decade is pure folly. This is the best one-pager on this thought that I have ever seen :)

Posted by: Muchiri Nyaggah | January 21, 2010 at 02:45 AM

kunal borikar

HI TOM,
This is KUNAL BORIKAR, MBA-IInd yr. Pondicherry University.
Branding is really tuff to know everything about it and it is also real that we hav squeezed everything of branding. The conventional ways of branding are old now and we have to look for new ways to brand our products.
I would like to suggest regarding SENSORY BRANDNG, why don't we go beyond traditional 5 sences of branding and think of 6th one. I think it would be the OBSERVATIONAL BRANDING where we fullfill the need of the group who having the same habbits and desire to consume the product or service.
I would like to here some words from you, and also cite a proper name to such form of branding.
Thanking You for the post.

Posted by: kunal borikar | January 21, 2010 at 09:00 AM

Tom Asacker

Thank you Muchiri and Kunal.

Kunal, let's call the new branding "passion branding." We do what we do because we love what we do and we love the people we do it for!

Posted by: Tom Asacker | January 21, 2010 at 11:00 AM

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