"Battle For The Brain: Hook wires to a snacker's head and you can figure out how to sell more potato chips. Maybe."
That's the headline of a recent Forbes magazine article under the heading "MARKETING." It's no wonder that the word marketing conjures up words like spin, manipulation, bullshit, etc. Marketers are doing it to themselves.
I did get a kick out of the last paragraph of the article:
There are skeptics. Craig Bennett, a neuroscientist at UC, Santa Barbara, wrote a report this year about running a dead Atlantic salmon through an MRI machine. The result showed signals of brain activity similar to the ones neuromarketers see when testing commercials on consumers. "You could say the salmon liked one brand of peanut butter over another brand," says Bennett. "But it was dead."
People don't really hate marketers. They hate the modern day idea of marketing. Marketers are the only ones who can change that idea by using their creativity and influence to make a meaningful difference in people's lives. And now is the best time to start, when people really need it.
Posted November 9, 2009
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Tom is timely, thought provoking and all about the new brand vision packaged as a Seinfeld stand up. I went to school on his ideas.
Jeff Taylor, Founder, Monster.com and CEO, Eons.
When Tom Asacker writes, I read. Opportunity Screams is the right message for the right time.
Tom Peters
I completely agree. As they say "If you can't beat them, join them". Just be the catalyst for change and apply marketing practices to make a positive impact on the world around you.
Posted by: Elise | Vertical Measures | November 12, 2009 at 06:33 PM