« All the news that's fit to wonder about | Main | A straw is a luxury item »
"All men are mortal, and therefore all men are losers; our profoundest loyalty goes out to the fallible." - John Updike
Updike wrote that in a 1986 Boston Globe article about the Sox, and it remains an important insight today. What makes heroes interesting is not simply their great strengths, but also their weaknesses. People don't expect you or your business to be perfect. They simply want you to be genuine and vulnerable . . . human . . . like them. Right Papelbon?
I leave you, and the Sox 2009 season, with this classic video.
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c684b53ef0120a5f75af0970c
Listed below are links to weblogs that reference The Red Sox brand:
The comments to this entry are closed.
(Rest assured, we will never provide your email address to anyone. Period.)
RSS feed
Tom on Twitter
@tomasacker
Tom is timely, thought provoking and all about the new brand vision packaged as a Seinfeld stand up. I went to school on his ideas.
Jeff Taylor, Founder, Monster.com and CEO, Eons.
I just love the video, especially the little girl at the end!
This is a testament to the fact that establishing a "human" side to your business is a prerequisite for its success.
Posted by: Strategic Growth Advisors | October 12, 2009 at 09:30 PM
When I say LOL to this, I mean it literally. Thanks Tom.
Posted by: Jon P | October 13, 2009 at 12:45 PM