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I absolutely love this, because it's so . . . true. I know from experience (some good, some not so good).
Read the rest of the transparent story at this link."What's the difference between strategy and tactics? Age-old question. Usually, strategy is what you said was your plan after you blundered and lucked your way to a win."
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Tom is timely, thought provoking and all about the new brand vision packaged as a Seinfeld stand up. I went to school on his ideas.
Jeff Taylor, Founder, Monster.com and CEO, Eons.
Tom,
Great article about the inner and outer-workings of an idea, turned product, turned strategic because of great tactics. Truly a "gem" of an article when we look at much of the silliness involved with R&D today. I believe most R&D departments should be renamed corporate espionage because they spend more time trying to figure out what others are doing than what they can do on their own.The American Auto industry has finally figured out they can gain more by copying ideas from our foreign competitors and call it American...took a collapse to figure that one out.
Look at Apple for instance. The pc market just broke down and settled on making a pc look more like a mac...operating systems are a different story when comparing the two.
A must read for those looking for a behind the scenes look, mixed with humor, of what REALLY happens.
Thx
Posted by: The Joker | October 07, 2009 at 06:13 PM
Short, straight and direct to the point. Thanks, Tom.
I so have a question. How come there is no such term as a "dirty strategy," Tom? Is strategy used only for positive intent?
Posted by: Strategic Growth Advisors | October 08, 2009 at 03:26 AM
Tom, this is very cool. It gives me a perspective on the hard-nosed CEOs and CMOs who poo-poo the strategic musings of those who aren't in the trenches.
Guy Kawasaki says it pretty well in Realty Check too. Anyone can have a great idea, it's the ability to execute that makes someone worthy of venture funding.
One thing strategists can bring to the table though, is the perspective of the customers, who ultimately decide whether what we're doing is valuable or not.
Posted by: Jon P | October 08, 2009 at 10:52 AM