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Social media, branding and value

My recent interview with Trey Pennington at BlogTalkRadio:

http://www.blogtalkradio.com/connecting/2009/09/22/Social-Media-Professor

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Comments

Charles Sipe

Great point about the number of people still mattering for products like books and conferences. I think social media tools changes the dynamic, because each follower may have 100 followers of their own. So in that sense, if you have the right 100 followers, you could spread your message to more people than if you had 500 followers with few connections.

Tom Asacker

Great point Charles. Thanks. And that's why, in a networked environment, giving attention is more important than gaining it.

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