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Here you go. This should help save a lot of time, expense and confusion. Simply complete the following mission statement with what general classification of service, cause, solution, etc. you provide:
Mission: Our aim is to provide happiness, well-being and joy through...
I don't know about you, but I'm tired of purpose, mission and otherwise waste of time “statements.” They’re supposed to energize and excite people? Puh-lease. Here’s how to energize and excite your people, customers, community, bankers, et al: Get creative and get GROWING!
That’s right. Stop ruminating and start getting everyone in your organization involved in adding value to people's lives, which will grow your brand, your customer base, your revenues and your profits. Get out and visit customers. Find out how you can provide happiness, well-being and joy. Change your products, services, and business model to better reflect their needs and desires.
And once you've started growing, use that growth to grow your people's wages and benefits and opportunities; both work and non-work related. Then get out in your community and help grow a cause, feed a family, educate a child. And keep doing it, over and over and over, with integrity of purpose and imaginative vision!
Is this as simple as writing a mission statement? Of course not. But it is your one and only way forward.
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Tom is timely, thought provoking and all about the new brand vision packaged as a Seinfeld stand up. I went to school on his ideas.
Jeff Taylor, Founder, Monster.com and CEO, Eons.
A truly insightful post, Tom.
In my own point of view, I believe that the true essence of marketing is creativity, which is also synonymous to other tenets of marketing: innovation and the propensity to walk an extra mile for your customers.
However you look at it, trying your hand at marketing without a shade of creativity will surely lead to failure.
Posted by: Strategic Growth Advisors | September 15, 2009 at 09:36 PM
Great thoughts Tom! Building a sense of community among employees and customers is key to sustained growth and prosperity.
Posted by: Tracey | September 17, 2009 at 09:35 AM