Next week I'll be speaking to a large group of business owners about customer loyalty. So naturally, customer loyalty is on my mind (hey ... perhaps I should write a song about it?). :-)
Instead of the song, I've decided to republish an updated version of a popular article on the subject. I hope you enjoy it.
Read "Follow the Yellow Brick Road to Loyalty" when you get a chance. Here's the link (PDF):
If you do like it, please pass it along. Just right click the link directly above, click "Copy Link Location," and then right click and paste it into your email, blog post or Tweet. If you don't like it, just keep it to yourself. Thanks in advance. :)
Posted September 18, 2009
Email this post
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c684b53ef0120a5813a73970b
Listed below are links to weblogs that reference Follow the Yellow Brick Road to Loyalty:
The comments to this entry are closed.
(Rest assured, we will never provide your email address to anyone. Period.)
RSS feed
Tom on Twitter
@tomasacker
Tom is timely, thought provoking and all about the new brand vision packaged as a Seinfeld stand up. I went to school on his ideas.
Jeff Taylor, Founder, Monster.com and CEO, Eons.
When Tom Asacker writes, I read. Opportunity Screams is the right message for the right time.
Tom Peters
"Pay no attention to the man behind the curtain!"
Good post Tom.
Posted by: John Schick | September 22, 2009 at 08:15 PM