Paul's first post for Fast Company, about why these are fun times for brand building, is a keeper!
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A great post.
Paul Worthington provided a complete look of how consumers rule the marketing world in the digital age.
With the proliferation of even more hi-tech media, consumers can choose what brand(s) they would stick to meticulously.
However, this doesn't mean the end of branding. This means that companies should up the ante on their efforts to make their brands as wonderful and unique as they should be!
Posted by: Strategic Growth Advisors | August 04, 2009 at 09:44 PM