Is your search engine the best?

You probably believe that your brand of search engine is the best brand of search engine.  That's what brands do; they help us choose and reinforce our choice over time.  And once we have adopted a particular brand, we are very reluctant to change.

For example, try this blind search engine taste test: http://blindsearch.fejus.com/

Now, even though I preferred Yahoo's search results, I'm still going to stick with Google.  The difference wasn't great enough to make a difference to me.  Such is the power of brand; especially brands that you've made part of your daily routine.

Posted August 10, 2009
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Andy Fields

Interesting if you would add Ask.com, others?

-Andy

Posted by: Andy Fields | August 10, 2009 at 05:20 PM

Strategic Growth Advisors

A splendid and concise post, Tom. I believe that brands should be driven to evolve into something consumers should be "very reluctant" to change, in terms of preference. That way, even though you will be subjected to a blind test, similar to the one you have emphasized, clients will still go for your brand.

Posted by: Strategic Growth Advisors | August 10, 2009 at 10:11 PM

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