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This month's article came to me in a blog post (they used to come to me in dreams). I guess the internet IS changing everything. :)
Read "A Brand is Not a Separate Thing" when you get a chance. Here's the link (PDF):
If you enjoy it, please pass it forward. Just right click the link directly above, click "Copy Link Location," and then right click and paste it into your email. Or blog about it, or get crazy and Tweet it! :) Thanks in advance.
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Tom is timely, thought provoking and all about the new brand vision packaged as a Seinfeld stand up. I went to school on his ideas.
Jeff Taylor, Founder, Monster.com and CEO, Eons.
Tom, you have done it again!
I share your idea that there is an existing, ever-changing interconnectivity in our marketstream.
A change in one product or brand can instantly encourage a change in the other.
You can even observe this phenomena among companies, as well, with regard advertising and their drive to make their brands go viral.
Keep those posts coming!
Posted by: Strategic Growth Advisors | August 20, 2009 at 03:29 AM
Yep.
Posted by: Dan Gunter | August 24, 2009 at 09:31 AM