1. Social Network Marketing: What Works?
Purchase decisions are influenced differently in social networks than in the brick-and-mortar world, says Harvard Business School professor Sunil Gupta. The key: Marketers should tap into the networking aspect of sites such as Facebook. HBS Working Knowledge
2. Marketing Takes a Beating in Beltway
Congress and regulatory agencies are taking aim at the advertising sector, and trade groups are scrambling to fight back on many fronts. Advertising Age
3. An Environmental Group’s Campaign of Wry Lies Against Bottled Water
Tappening, a group that's trying to get consumers to forsake disposable bottles of water in favor of its reusable ones, has launched an outdoor and online campaign that uses untruths to call attention to alleged lies by the water industry about the source of its products. Lying in advertising as a way to expose lying in advertising. Now that's interesting. :) The New York Times
4. Rebalancing the world economy: Drop the shopping in America
The consumer-driven economy is gone and it's not coming back anytime soon. The Economist
5. Marketing Pose
Rob Walker's column on yoga practice, the yoga idea, and a yoga brand. The New York Times Magazine
Bonus link: Dan Ariely and and Michael Norton's paper on "Conceptual consumption." Download PDF
Posted July 31, 2009
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