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1. Malcolm Gladwell on why Chris Anderson is wrong about "Free" and Anderson's response.
Gladwell in The New Yorker. Anderson on his blog. And a few words from Seth Godin.
2. You Can't Beat Habit
The economy has even the most habitual customers rethinking what they buy -- forcing you to win their loyalty all over again, according to Neale Martin, author of "Habit." Entrepreneur
3. Leadership in a (Permanent) Crisis
When the economy recovers, things won’t return to normal -- and a different mode of leadership will be required. Harvard Business Review
4. Scientist: Influencer Theory Is Bogus
Yahoo's Duncan Watts says the influencer idea isn't even a theory, it's a 'rhetorical device.' Brandweek
5. Why Your Gut Is More Ethical Than Your Brain
It's believed that to live ethically, we must engage our reason, which reins in the whims and follies of emotion. But what if unethical behavior is actually spurred, rather than prevented, by reason? Fast Company
Note to my U.S. friends and family: Have a safe and happy 4th of July celebration! Here's a little video to inspire you: Great Quotes from Great Leaders
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Tom is timely, thought provoking and all about the new brand vision packaged as a Seinfeld stand up. I went to school on his ideas.
Jeff Taylor, Founder, Monster.com and CEO, Eons.
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