This month's article was inspired (if that's the right word) by a recent experience that I had with my car. Read "Wealth Flows from Health" when you get a chance. Here's the link (PDF):
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Posted June 8, 2009
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Tom is timely, thought provoking and all about the new brand vision packaged as a Seinfeld stand up. I went to school on his ideas.
Jeff Taylor, Founder, Monster.com and CEO, Eons.
When Tom Asacker writes, I read. Opportunity Screams is the right message for the right time.
Tom Peters
Tom,
You have written about an experience that too many of "us" have had to endure.
It's astonishing to me that that I find myself in a continuous effort to also find an "honest" repair facility.
I am doing all I can from pulling-up to the bar with my own auto repair shop war stories. I shall refrain.
You are a brand guru Tom. I am not.
I am however both an active observer and consumer. It is on that basis that I write the following gibberish:
- Consumers have expectations, both good ones and bad ones. ***They are almost always right. Experience has taught them well.
- Enterprises are operated on all level by consumers.
- Service at the Hyatt is top-notch.
- Guests in my home always tell me that I make them feel like family.
- It has been said many times that the "wealthy" are the cheapest.
- Bartenders tell me that the best tippers are "Joe-Six Packers."
Why the disconnect? Could it be greed? A devotion to the stockholders? Perhaps it's because someone just got their MBA and they want to climb the corporate ladder? It may also be self preservation. Or perhaps it's because the CFO got beat-up a lot in school.
The human condition will always produce this dichotomy. My business plan depends upon it.
Perhaps one way to measure a man's wealth after his passing would be to count his treasure in the bank.
When I pass measure my wealth by the number of people that come to say goodbye.
Apple is an incredible brand.
Your father was an incredible brand.
Value perceived - Valued realized - ***The customer feels special.
Posted by: Jeff | June 17, 2009 at 09:53 PM