Interesting Week 26 of 2009

1. Hyatt’s Random Acts of Generosity

Loyalty is one thing, but the Hyatt hotel chain wants to engender something even stronger in its guests: gratitude. This summer, the company will bestow free drinks, room service and so forth on random guests in hopes that grateful guests will come back for more.  The NY Times Magazine

2. The Nike Experiment: How the Shoe Giant Unleashed the Power of Personal Metrics

When Nike decided to bring Web 2.0 technology to the sneaker, it reached out to Apple for help, writes Mark McClusky. Together the two companies developed Nike+, an advanced pedometer system aimed at tapping into the reasons why runners exercise and then elevating those impulses with the motivating power of statistics.  Wired

3. Boosting Engagement While Cutting Costs

Yes, it’s possible. Here’s how one hospital turned the budget over to its employees and reaped a windfall.   Gallop Management Journal

4. The Divine, Too, Is in the Details

Great metrics are every bit as important as great ideas and great execution, Prescription Solutions CEO Jacqueline Kosecoff says in this Q-and-A. It's important to set the measures of success in stone before a project begins, she notes, because otherwise success can be redefined to meet the project's eventual outcome.  The New York Times

5. You can’t have a strong brand without a strong business

Millward Brown's Nigel Hollis on aligning brand and business strategy. If you get a chance, comment on his closing question. You know my opinion, but I'd really like to hear yours.    Nigel Hollis

Posted June 26, 2009
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