1. The undercover boss
Stephen Martin is the 43-year-old CEO of the Clugston Group, a medium-sized civil engineering and logistics company based in the north of England. But for two weeks earlier this year, as far as his colleagues were concerned he was “Martin Walker”, an ordinary co-worker trying to earn a living like everybody else. Ordinary, that is, except for the film crew that was following him around. FT.com
2. Seniors as Entrepreneurs: Their Time Has Come
Wally Blume, the creator of Moose Tracks ice cream, worked two decades in the dairy business before he quit -- at age 61 -- to launch a company that creates flavors to help smaller regional dairies compete with national brands. Be like Wally and just do it! BusinessWeek
3. Eat or be Eaten: Will Your Brand Survive the Next Decade?
How will your brand evolve from “challenger” to “category leader?” Adam Morgan, author of the recently released second edition of “Eating the Big Fish,” and the Two West crew aim to answer just that by exploring how brands like Absolut and Oakley tipped from challenger to leader in 10 short years. The Brand Show (mp3)
4. Happy Days: The Joy of Less
The severe economic downturn has forced many people to reassess their values and the ways they act on them in their daily lives. For some, the pursuit of happiness, sanity, or even survival, has been transformed.
Happy Days is a discussion about the search for contentment in its many forms — economic, emotional, physical, spiritual — and the stories of those striving to come to terms with the lives they lead. The New York Times
5. Guy #3
According to Seth Godin in a short and insightful blog post, "we need more guy #3s." Indeed, being guy #1 all the time can become pretty darn lonely:
Posted June 12, 2009
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Tom is timely, thought provoking and all about the new brand vision packaged as a Seinfeld stand up. I went to school on his ideas.
Jeff Taylor, Founder, Monster.com and CEO, Eons.
When Tom Asacker writes, I read. Opportunity Screams is the right message for the right time.
Tom Peters
Wow this is amazing! Why are we all just followers? Guy #1 is who we all wanna be if we know that guy #'s 2 and 300 are coming!
Posted by: cristina | June 16, 2009 at 06:12 PM
Come on, what actions and behaviors do you expect at a music festival? What video is next for the marketing tribe to watch and learn from: "Guy drinks beer at ballpark?"
Posted by: Dan Cote | June 16, 2009 at 10:36 PM