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Interesting Week 17 of 2009

1. Walking the Walk: Creating a market orientation

Intel and Harley-Davidson did what many executives talk about but rarely accomplish: They overhauled their culture to put customer focus above all else. Researchers identified the four stages companies go through on the way to a market orientation.  Kellogg Insight

2. America's Newest Profession: Bloggers for Hire

There are an estimated 20 million bloggers in the U.S., and of those, about 452,000 do so as their occupation. But paid blogging is a tough slog.  The Wall Street Journal

3. 20 Law-Related Questions Every Blogger Should Know

Professional journalists are typically schooled on mass media law early in their careers, but the same can't be said for most bloggers. While it's no substitute for legal counsel, this post provides a quick primer on such legal issues as copyright and trademarks, defamation and privacy.  The Blog Herald

4. Business Secrets of the Trappists Monks

If secular businesses took a page from the Rule of St. Benedict, they too might develop the drive and discipline necessary to thrive for more than 1,500 years, writes entrepreneur August Turak in a look at the business practices of monks. Monks make great businessmen, Turak argues, because everything they do has a higher purpose and profits are just one measure for success, not success itself.   Forbes

5. Mad Man

Brand genius Peter Arnell says one design flub won't tarnish his rep. Rivals aren't so sure. Published 4 weeks ago, but if you missed it it's well worth the read.   Newsweek

Posted April 24, 2009
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