Interesting Week 16 of 2009

1. Advertising Yourself: Building a Personal Brand through Social Networks

Social networking and new media are critical tools for professionals looking to reshape their careers, experts say. "The most important part is being consistent, [to establish] brand consistency across the various channels," writes Eric Bradlow, co-director of the Wharton Interactive Media Initiative. Knowledge@Wharton

2. The Scot Heard Round the World

Unknown Susan Boyle rocks "Britain's Got Talent" and YouTube.  The Washington Post

3. Ad copy designed to stimulate

References to the economic stimulus package are trickling into advertising copy, including ads promoting CBS programming, Uncle Ben's rice, Gold's Gym, the Baltimore Orioles and even Trojan condoms.  The New York Times

4. An age of turbulence

Macroeconomists may be calling it "great moderation," but executives on the ground describe a time of great volatility -- and most of them don't like it, writes London Business School professor Don Sull. He cautions execs against panicking, advising them to instead focus on the competitive advantages such upheavals can create. "Many companies have a chief risk officer, but how many employ a chief opportunity officer?"  Financial Times

5. Say it ain't so, Jim!

The peppery Tom Peters rebuts a recent article in the Boston Globe that "attacked the value and validity of the most popular business books;" including his and Waterman's classic, "In Search of Excellence."  Tom also gives Jim Collins a piece of his mind.   Tom Peters.com

Posted April 17, 2009
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