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A creative agency that "gets it"

Here's an excerpt from a recent blog post by Paul Isakson, Director of Strategy & Insights at space150:

"Every day, we are presented with opportunities to help make someone's day, or life even, a little bit better. When a new project comes in, we have a choice. We can take the easy route and just do what is being asked of us; or, we can choose to go beyond the assignment and look for a bigger opportunity to help make products and services more meaningful to people. Sure, it might be harder work than just doing what was asked, but from harder work comes greater reward. We just have to start asking different and bigger questions.

Do we have to tell people that our product is X% than the competition, or can we create content that simply puts a smile on people's faces and reminds them how much they enjoy the product?

Do we need to cram more features into a product, or can we instead develop applications and tools that help people accomplish tasks easier or get more out of using the product?

Do we need to create yet another line extension, or can we figure out a way to extend the use of existing products so we can stop creating more waste?

As an industry, we have to stop just looking for ways to 'build brands' through messaging and start looking for ways to actually help people have better days and build better lives."

Paul truly grasps the marketplace challenges and strategic business imperatives of our times.  Do you?  Here's the link to the full post.

Posted April 27, 2009
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