Tom Asacker: Motivational or transformational

Motivational or transformational

Many people call what I do "motivational speaking." I don't really see it that way. Instead of trying to motivate an audience to act, my goal is to transform the way people see, feel and think, through the creative delivery of new ideas. Lasting change requires a new mindset. And it's this paradigm shift that creates sustainable, internally-driven motivation and ultimately, marketplace success.

Now, I don't have anything against motivational speeches. I even enjoy one myself now and again. And they're certainly valuable when an immediate, temporary and wearisome endeavor is at hand; e.g. a battle, sporting event, endurance activity, etc. However, they're a lot like Chinese food; you get hungry for more soon after you've consumed it.

In my mind, there is nothing more motivating than having a clear understanding of today's world and how we can use our inherent assets and talents to be a force for improvement and for people's happiness. That's what our brands should be about. And because of today's transparent and mature marketplace, we can only make that happen with ideas that people want to connect with.

Okay, that's enough ranting for today. Here's a short motivational . . . I mean transformational video (8:08) of some clips from a recent client presentation (someone in the audience had a video recorder). Take a look: