Ralph Waldo Emerson wrote, "People seem not to see that their opinion of the world is also a confession of character."
Chew on that for a bit, and then turn your focus to what you can do to make a difference in the world. Do not be paralyzed by events over which you have absolutely no control.
Now is the time to reach out to people and demonstrate that you understand how they're feeling by adding value to their lives. (Not sure how to do that? Email me.)
Frankly, I'm shocked by the total lack of brand empathy in the marketplace. What better time than now to differentiate yourself and show people that you're "in it for them?"
If you want to create powerful, emotional connections with people, you have to connect with them in a timely, meaningful, and highly relevant way. Can you really think of a better occasion than now to do so, to display your purpose and character? I sure can't.
