1. Tap into the zeitgeist;
2. Latch onto a popular meme;
3. Make people smile; and
4. Weave in your brand solution.
Posted October 29, 2008
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Tom is timely, thought provoking and all about the new brand vision packaged as a Seinfeld stand up. I went to school on his ideas.
Jeff Taylor, Founder, Monster.com and CEO, Eons.
When Tom Asacker writes, I read. Opportunity Screams is the right message for the right time.
Tom Peters
priceless. yes, i've shared often. thx
Posted by: Todd | November 19, 2008 at 11:52 PM