Today's modern marketplace is complex and ever changing. And growing an enduring and profitable brand in this environment is much more challenging than most would have you believe. How do you keep up with it all?
For example, here's some information that appears relevant to marketplace success. And a clear analysis against some guiding principles would certainly enhance its relevance to you.
Those are but a tiny handful of hundreds of relevant pieces of marketplace information that fall across my desk each day. In addition, I receive at least two books a week from really smart people hoping to reach out to you and add value to your busy lives.
So what do you choose to read, and more importantly, why? Do you employ some kind of subconscious value calculus? Do you ever stop and rationally consider whether what you read is truly relevant to your growth and happiness?
Posted August 26, 2008
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