“Clarity of mind means clarity of passion, too.”
Blaise Pascal
« Happy 232nd birthday America! | Main | Are you a "little m" marketer? »
"To become different from what we are, we must have some awareness of what we are." - Eric Hoffer
David Armano has posted some clear-eyed thinking about marketing's role in the business of adding value to customer's lives, as well as where marketers often times go awry. Grill a few more burgers, grab a beer and take a look.
Seth Godin helps make the distinction clear as well at this fine post.
Who knows? Perhaps the tide of awareness is beginning to turn.
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8341c684b53ef00e553a23efc8834
Listed below are links to weblogs that reference Awareness precedes change:
Comments