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"To become different from what we are, we must have some awareness of what we are." - Eric Hoffer
David Armano has posted some clear-eyed thinking about marketing's role in the business of adding value to customer's lives, as well as where marketers often times go awry. Grill a few more burgers, grab a beer and take a look.
Seth Godin helps make the distinction clear as well at this fine post.
Who knows? Perhaps the tide of awareness is beginning to turn.
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Tom is timely, thought provoking and all about the new brand vision packaged as a Seinfeld stand up. I went to school on his ideas.
Jeff Taylor, Founder, Monster.com and CEO, Eons.
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