This month's short article was inspired by recent conversations with some confused, but very passionate business people (you know who you are). You can read my latest thoughts about today's tired marketing mindset, which is creating a heck of a lot of brand confusion, in my new article: Ball of Brand Confusion. Please let me know your thoughts.
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Posted June 9, 2008
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Tom is timely, thought provoking and all about the new brand vision packaged as a Seinfeld stand up. I went to school on his ideas.
Jeff Taylor, Founder, Monster.com and CEO, Eons.
When Tom Asacker writes, I read. Opportunity Screams is the right message for the right time.
Tom Peters
Tom,
GREAT article! It's not words, it's providing value. Amen, amen. Maybe a good recession strategy would be for companies to put all their marketing programs/budgets through the filter: does this provide value to customers? If not, no budget. If yes, advance to go.
Posted by: Lois Kelly | June 16, 2008 at 02:08 PM
Thanks Lois! And I LOVE that idea!
Posted by: Tom Asacker | June 17, 2008 at 12:15 PM