“Clarity of mind means clarity of passion, too.”
— Blaise Pascal
A Clear Eye.
On marketplace success
by Tom Asacker
“Clarity of mind means clarity of passion, too.”
— Blaise Pascal
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In my most recent book I wrote, "One of the biggest challenges in today's marketplace is the ability to notice change, because we all like to mentally grasp for security and predictability. We all resist changing the way we look at the world. But we must, because every new marketplace exchange creates some kind of cultural change, which in turn creates more marketplace exchange."
Exchange creates change. What change, precisely? A change in expectations. For example, in the most recent past when you wanted to check the time, you looked at your wrist watch. Today, because of the ubiquity and portability of cell phones, you look there instead. In fact, according to AdAge.com, "The world's watch makers may be in trouble as teenagers increasingly look to their mobile phones -- rather than their wrists -- to tell time."
So what's next? A touch screen interface, cell phone wrist watch? I have no idea. But I'm sure that Steve Jobs has a guess or two. So, here's something to be paranoid about: What's changing in the world of your customers? And how are those changes going to change their expectations of you? Because this I can assure you: Like it or not, change is coming.
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