« Why a brand is NOT a promise. | Main | Do you have a perfect logotype? »

George Loewenstein on the mind

"The Platonic metaphor of the mind as a charioteer driving twin horses of reason and emotion is on the right track—except that cognition is a smart pony, and emotion a big elephant."

If you're still not a believer in the irrational behavior of homo sapiens, check out Dan Ariely's new book and blog, Predictably Irrational.   

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/t/trackback/5144/904215

Listed below are links to weblogs that reference George Loewenstein on the mind:

Comments

Post a comment