“I went to school on Tom’s ideas!”
Jeff Taylor, Founder, Monster.com
A Clear Eye.
On customers, brands and marketplace success
by Tom Asacker
“I went to school on Tom’s ideas!”
Jeff Taylor, Founder, Monster.com
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Did you know that when it comes to fried chicken, Democrats prefer Popeyes and Republicans Chick-fil-A? Thats' right! According to an article in today's New York Times, pollsters are using consumers' brand preferences to glean insights into voting habits, using a marketing practice referred to as microtargeting. For example, Dr Pepper drinkers tend to be Republicans, while those who prefer Sprite usually vote Democratic.
And that, my friends, is why I lie to all pollsters. :) Seriously, you can read the article at this link, and form your own opinion on the use and efficacy of such tactics. And be sure to watch the debate tonight, where you can have fun deconstructing the candidates attempts to win the favor of democrats as they spin their responses to best incorporate the insights provided by their political strategists. And if you don't notice any spin, that means that they're either real or really good.
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"Tom is timely, thought provoking and all about the new brand vision packaged as a Seinfeld stand up. I went to school on his ideas."
- Jeff Taylor, Founder, Monster.com and CEO, Eons.
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