“I went to school on Tom’s ideas!”
Jeff Taylor, Founder, Monster.com
A Clear Eye.
On customers, brands and marketplace success
by Tom Asacker
“I went to school on Tom’s ideas!”
Jeff Taylor, Founder, Monster.com
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If so, you may be interested in this HBS Working Knowledge piece; "Reducing Risk with Online Advertising."
P.S. At first glance, I thought the article was about the efficacy of online advertising. It's not. It's about detecting and preventing online advertising fraud. Perhaps it should have be titled, "Reducing Online Advertising Risk."
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"Tom is timely, thought provoking and all about the new brand vision packaged as a Seinfeld stand up. I went to school on his ideas."
- Jeff Taylor, Founder, Monster.com and CEO, Eons.
(Rest assured, we will never provide your email address to anyone. Period.)
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