That's the title of a fictional online Harvard Business Review "case study" written by Cluetrain Manifesto co-author David Weinberger. HBR have opened it up to readers for discussion, so if you're interested in a thought-provoking mental exercise, head on over: click here.
P.S. You probably know by now how I feel about pairing the words authenticity and business. If not, you can find out here, here, and here.
Posted March 10, 2008
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