“I went to school on Tom’s ideas!”
Jeff Taylor, Founder, Monster.com
« The economics of attention | Main | How to give a speech »
That's the title of a fictional online Harvard Business Review "case study" written by Cluetrain Manifesto co-author David Weinberger. HBR have opened it up to readers for discussion, so if you're interested in a thought-provoking mental exercise, head on over: click here.
P.S. You probably know by now how I feel about pairing the words authenticity and business. If not, you can find out here, here, and here.
TrackBack URL for this entry:
http://www.typepad.com/t/trackback/5144/26963782
Listed below are links to weblogs that reference Authenticity: Is It Real or Is It Marketing?:
Comments