“I went to school on Tom’s ideas!”
Jeff Taylor, Founder, Monster.com
A Clear Eye.
On customers, brands and marketplace success
by Tom Asacker
“I went to school on Tom’s ideas!”
Jeff Taylor, Founder, Monster.com
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In an effort to be remarkable - which is working because various bloggers are remarking about it - BankWest (Australia) have invested their time and money in this strange video with singing, smiling kittens. It's part of the bank's happiness project.
I have an unremarkable, yet valuable idea: Hire, train, compensate, and inspire your people so that they are genuinely happy. Their happiness will then give rise to your customers' happiness. Oh . . . that's right. That's much harder to do.
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"Tom is timely, thought provoking and all about the new brand vision packaged as a Seinfeld stand up. I went to school on his ideas."
- Jeff Taylor, Founder, Monster.com and CEO, Eons.
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And the happy, smiling employees could give each new customer a singing kitten that makes happy "deposits" on your floor.
Maybe even with a note that says, "At least our deposits smell better."
I'll be quiet now.
Posted by: Bill Gammell | March 04, 2008 at 02:30 PM
Bill. I think you're starting to channel Seinfeld. :)
Posted by: Tom Asacker | March 04, 2008 at 02:38 PM