“I went to school on Tom’s ideas!”
Jeff Taylor, Founder, Monster.com
A Clear Eye.
On customers, brands and marketplace success
by Tom Asacker
“I went to school on Tom’s ideas!”
Jeff Taylor, Founder, Monster.com
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"If no one knows the brand, then you're not diluting anything. It's all about awareness any way you can get it." So advises David Hartley, an analyst with BMO Capital Markets as reported in the Financial Post, regarding Tim Horton's rough start in the New England coffee-and-doughnut market and thus their foray into self-serve kiosks in Shell gas stations.
Awareness any way you can get it. Wow. That's the kind of thinking that looking at numbers, instead of experiencing with customers, gets you.
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"Tom is timely, thought provoking and all about the new brand vision packaged as a Seinfeld stand up. I went to school on his ideas."
- Jeff Taylor, Founder, Monster.com and CEO, Eons.
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