“I went to school on Tom’s ideas!”
Jeff Taylor, Founder, Monster.com
A Clear Eye.
On customers, brands and marketplace success
by Tom Asacker
“I went to school on Tom’s ideas!”
Jeff Taylor, Founder, Monster.com
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"I am a marketing genius."
Why do many people have a strong aversion to marketing and marketers? Well, there's Paris Hilton. And things like this. And things like the following, which I received unsolicited in a recent email:
Siegel+Gale Introduces Eyeopener™ Brand Decision Analyzer. Invaluable New Research Tool Helps Companies Make Real-Time Brand Decisions and Reliably Predict Results. Predicts Return on Brand Investment…Simply, Quickly, and Efficiently.
Or . . . perhaps the lack of sun has simply put me in a dark and cynical mood.
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"Tom is timely, thought provoking and all about the new brand vision packaged as a Seinfeld stand up. I went to school on his ideas."
- Jeff Taylor, Founder, Monster.com and CEO, Eons.
(Rest assured, we will never provide your email address to anyone. Period.)
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Tom,
I feel you man. Just got back from Vegas this past weekend and been trying to fight off a nasty flu I picked up there (can't even tell you the last time I was sick.)
Just think of the bright side.
The three scenarios you mentioned above, only make you, as a marketer look that much better. Its like the Ying and Yang you wrote about last week. You, Seth Godin, John Moore, and a slew of others (Ying) balance out the one-trick marketing ponies out there who give marketers a bad name (Yang).
Posted by: Steve Liberati | February 08, 2008 at 03:13 PM