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"As human beings, our greatness lies not so much in being able to remake the world - that is the myth of the atomic age - as in being able to remake ourselves." - Mahatma Gandhi
Remaking ourselves and our brands is the key to success in a rapidly changing marketplace. You can read my latest views on how to go about it in The Yin and Yang of Marketing.
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Tom is timely, thought provoking and all about the new brand vision packaged as a Seinfeld stand up. I went to school on his ideas.
Jeff Taylor, Founder, Monster.com and CEO, Eons.
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