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Carl Sagan on delusion

"For me, it is far better to grasp the Universe as it really is than to persist in delusion, however satisfying and reassuring."

Budbowl I think the folks at Anheuser Busch are consuming too much of their own product.  I just received an email (a.k.a. spam) from thekingofbeers@mail.budweiser.com directing me to a landing page to register to watch "The Secret Unaired Big Game Commercial."  Being a curious guy, I checked it out. Okay, get this:

  1. To watch an exclusive preview of a bonus Big Game commercial all you have to do is register your mobile phone number.
  2. During the game you will have a chance to vote for your favorite Budweiser and Bud Lite commercials.
  3. After the game you will receive a secret code to unlock the bonus commercial.
  4. Enter the code on www.budbowl.com to view the bonus commercial.

Register my cell phone number for the privilege of watching a commercial?  You have got to be kidding me.

Posted January 31, 2008
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Comments

It must be a really good commercial.

Posted by: chuck | February 01, 2008 at 04:38 PM

VERY good point, Chuck! If the expectation was tickled, even slightly, I may have opted in. :) Shame on A-B for not "getting it."

Posted by: Tom Asacker | February 01, 2008 at 04:45 PM

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