"It has been said that man is a rational animal. All my life I have been searching for evidence which could support this."
Rational man is a myth. And that pervasive myth is what disorients most organizations and prevents them from developing endearing and enduring brands.
Don't believe me? Take a look at at this clip from a Japanese game show. This is not a segment from Saturday Night Live. It's real! It's nuts! It's us! (Note: Watch the red team and have a hearty laugh).
Posted January 24, 2008
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Tom is timely, thought provoking and all about the new brand vision packaged as a Seinfeld stand up. I went to school on his ideas.
Jeff Taylor, Founder, Monster.com and CEO, Eons.
When Tom Asacker writes, I read. Opportunity Screams is the right message for the right time.
Tom Peters
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