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Bertrand Russell on rational man

"It has been said that man is a rational animal. All my life I have been searching for evidence which could support this."

Rational man is a myth.  And that pervasive myth is what disorients most organizations and prevents them from developing endearing and enduring brands. 

Don't believe me?  Take a look at at this clip from a Japanese game show.  This is not a segment  from Saturday Night Live.  It's real!  It's nuts!  It's us! (Note: Watch the red team and have a hearty laugh).

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