“I went to school on Tom’s ideas!”
Jeff Taylor, Founder, Monster.com
A Clear Eye.
On customers, brands and marketplace success
by Tom Asacker
“I went to school on Tom’s ideas!”
Jeff Taylor, Founder, Monster.com
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"A lie can get halfway around the world before the truth can even get its boots on."
Here's how The Week Magazine, citing The New England Journal of Medicine, described the booming use of CT scans:
"The average American's radiation exposure has doubled since 1980, largely because of the booming use of CT scans. CT scans save thousands of lives by detecting cancer and heart disease, but a person who receives two scans is bathed in as much radiation as if he stood two miles from ground zero at Hiroshima."
It's probably true. And it appears to follow the Heath brothers' principles of simple, unexpected, concrete, credible, and an emotional story. But, like many messages today, the meaning is obscure.
Yes, it's critical today to create curiosity and conversation. But it's just as important to provide meaning:
"Okay, I hear you. So what? And now what?"
Information without meaning is just more noise to time-starved people.
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"Tom is timely, thought provoking and all about the new brand vision packaged as a Seinfeld stand up. I went to school on his ideas."
- Jeff Taylor, Founder, Monster.com and CEO, Eons.
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