Tom Asacker: New Article - The Ultimate Experience

New Article - The Ultimate Experience

This past Sunday, I was glued to the TV set hoping to catch a weather update for the greater Boston area; specifically for flights coming in and out of Logan Airport. We were in the midst of a nor'easter, so the local news was preempting regular programming to report on the storm. (Yeah, I checked all of the Internet sites, but for some strange reason I wanted to see a real-time report from a flesh and blood reporter).

Any way, channel surf as I may, I never caught a report on the affects of the storm on flights at Logan. I did, however, see multiple reports on the affects of the storm on travel to the N.E. Patriots game. And that got me thinking about the inevitable decline of mass media.

By its very nature, mass media has to appeal to the masses. They have to tell stories that appeal to the largest number of their potential audience. So, in this particular instance, they jumped on the Patriots brandwagon. Made sense. But what about me and my Logan Airport experience? Who was going to help me create and manage my story?

In this, my last article of 2007, I try to get at this feeling; this desire to have my particular story acknowledged and enhanced in the marketplace. It first stirred in me during a short layover at Cleveland Hopkins International Airport; an experience set up for disaster, but that turned out surprising well. I hope you enjoy it.

Here's a link to The Ultimate Experience.