"What I hope for from a book - either one that I write or one that I read - is transparency. I want the story to shine through."
The Internet is one humongous story exposure machine. Whether you like it or not, people can now dig and dig and dig and get to the essence of your brand . . . any brand. Want an example? Click here for R.J. Reynolds focus group efforts to explore smokers' "reactions to positionings, graphics, and pack designs for" Camel Special Lights.
The marketing curtain has been yanked wide open people. You can either come clean and act like a human being, or continue to play the "I'm smarter than you" game and look like a fool. The choice is yours.
Posted December 4, 2007
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Tom is timely, thought provoking and all about the new brand vision packaged as a Seinfeld stand up. I went to school on his ideas.
Jeff Taylor, Founder, Monster.com and CEO, Eons.
When Tom Asacker writes, I read. Opportunity Screams is the right message for the right time.
Tom Peters
