“I went to school on Tom’s ideas!”
Jeff Taylor, Founder, Monster.com
A Clear Eye.
On customers, brands and marketplace success
by Tom Asacker
“I went to school on Tom’s ideas!”
Jeff Taylor, Founder, Monster.com
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"The guy who invented the first wheel was an idiot. The guy who invented the other three, he was a genius."
Did you watch the premiere episode of "Cavemen" Tuesday night? Unfortunately, I did. And I only have one question: What the hell was Geico thinking? Are they planning to open Geico outlets in Burger King restaurants? Because the show makes it clear that that's their intended audience by evidence of its taxing sophomoric humor.
I won't comment on the racial stereotyping nor the ridiculous makeup (I've seen folks at the ballgame that look like those guys). Suffice it to say that switching to Geico insurance may be "so easy, a caveman can do it," but creating modern day sitcom certainly is not.
"The guys who invented the Geico caveman commercials were geniuses. The guys who invented the 'Cavemen' sitcom are idiots." Oh, that's right. They're the same guys!
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"Tom is timely, thought provoking and all about the new brand vision packaged as a Seinfeld stand up. I went to school on his ideas."
- Jeff Taylor, Founder, Monster.com and CEO, Eons.
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Tom,
I missed the show - now I am glad. I had seriously doubts (along with everyone else) if the hilarious 30 seconds could translate into 30 minutes. I guess making a truly fascinating sitcom is not so easy.
Posted by: Bill Gammell | October 08, 2007 at 06:23 PM
You're right Bill! It's not easy at all. All the more reason to be amazed by the best of the best: Seinfeld. BTW, I love your Seinfeld on Marketing series.
Posted by: Tom Asacker | October 09, 2007 at 07:19 AM
Hmm... I'm not sorry I missed the show - I wasn't impressed with the caveman commercial. GEICO should've stuck with the lizard mascot!
Posted by: Gary Dionne | October 12, 2007 at 07:13 AM
Tom,
You are too kind. This really means a lot coming from you. I look forward to your new book coming out hopefully sometime soon.
Posted by: Bill Gammell | October 22, 2007 at 06:41 PM