“I went to school on Tom’s ideas!”
Jeff Taylor, Founder, Monster.com
A Clear Eye.
On customers, brands and marketplace success
by Tom Asacker
“I went to school on Tom’s ideas!”
Jeff Taylor, Founder, Monster.com
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"Public behavior is merely private character writ large." - Stephen Covey
It is behavior, not entertainment or doctrine, that has the power to persuade in this age of abundance and skepticism. You can read my views in The Death of Supremacy.
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» Actions speak louder than from The Voiceover Boblog
You know how that phrase ends, of course. But, do you understand how that phrase is even more true today than even? One of my favorite writers on the subject of marketing is Tom Asacker. Hes just published a new thought piece called The Death of... [Read More]
"Tom is timely, thought provoking and all about the new brand vision packaged as a Seinfeld stand up. I went to school on his ideas."
- Jeff Taylor, Founder, Monster.com and CEO, Eons.
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Great article Tom. Hopefully a new book is in the works on this very topic. This is one of the main reasons I canceled my membership to Roman Catholic INC. Tired of the stuck in tradition, talk-down, fake authentic, money-hungry approach that has become so pervasive in recent years. Good thing people are finally waking up and refusing to believe in something "just because its the way its always been" rather than the honest to goodness value that most people are seeking.
Posted by: Steve Liberati | October 16, 2007 at 10:05 PM
I agree...great article. Although the religious analogies at the beginning led to some initial skepticism.
I think belief is the perfect next step in explaining the mantra of good branding being an expectation of a desired feeling.
Belief also means and reflects the fact that we have to get much closer to our customers (followers?). For some reason, trying to convince some businesses that there's more than just one-way push communication via TV is still difficult. Perhaps this will make things easier...
I'm a fan of the belief in...say something often enough and eventually it will come back to you. Ok, it doesn't end up as your idea, but the solution is what you wanted!
Posted by: Andy | October 24, 2007 at 06:55 PM