“I went to school on Tom’s ideas!”
Jeff Taylor, Founder, Monster.com
A Clear Eye.
On customers, brands and marketplace success
by Tom Asacker
“I went to school on Tom’s ideas!”
Jeff Taylor, Founder, Monster.com
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"There is nothing so terrible as activity without insight."
Moderating a panel in NYC during Adweek. Exposure.
Meeting Grant McCracken, a fellow brand strategist, blogger, and incredibly nice guy. Priceless!
There are some things that money can buy (like a full-conference pass to Adweek). For the truly insightful, there's dialogue with smart, media and tactic agnostic marketers.
I learned more in 2 hours with Grant, than I did in 2 days at Adweek. In fact, I was shocked by the collective mindset I encountered at the conference. You can read a little bit here: Marketing Practices Should Not Be Defined By Media. Suffice it to say that things haven't really changed as much as everyone would like to believe.
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"Tom is timely, thought provoking and all about the new brand vision packaged as a Seinfeld stand up. I went to school on his ideas."
- Jeff Taylor, Founder, Monster.com and CEO, Eons.
(Rest assured, we will never provide your email address to anyone. Period.)
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Watched your videos. Marvelous work. I liked the nickel and dime story. That was a bright little kid.
Posted by: Herman Najoli | September 29, 2007 at 06:45 AM
Thank you Herman.
Posted by: Tom Asacker | September 29, 2007 at 09:42 AM
Tom, I have two of Grant's books (Flock and flow and Culture and consumption I)and even if I have not taken time to read them properly I think both books are original and provide value nto the reader.
Posted by: Felix Gerena | October 03, 2007 at 03:28 PM