"Building strong brands is the key to success, in our opinion, not better products or better people."
Wow! I couldn't agree with her . . . less. It brings to mind the movie Groundhog Day. Read her entire post, and then post a comment and tell me why Ries & Ries - two very bright people - are still stuck in the era of brainwashing as marketing strategy. May the answer lie in my previous post?
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» What or Who makes the "brand"? from CCUCEO
It's all about perspectives. There's a great dichotomy of perspectives on display starting with Jennifer Rice/What's Your Brand Mantra and moving over to a debate between Laura Ries and Tom Asacker/A Clear Eye. It's about brands, how they're made and [Read More]
» What is a brand? Is a great brand more important than a great product? from Drew Hendricks
Over the last week I have been following a heated discussion across several blogs about the importance of branding. The Origin of Brands blog by Laura Ries A Clear Eye blog by Tom Asacker What's your Brand Mantra? blog by [Read More]