» Ries is wrong (plus....men of zeal) from Vy Blog
Two very good posts today over at A Clear Eye. Dumb, dumb, dumb statement by Laura Ries:Building strong brands is the key to success, in our opinion, not better products or better people.That's a rational thought if your business is [Read More]

» What or Who makes the "brand"? from CCUCEO
It's all about perspectives. There's a great dichotomy of perspectives on display starting with Jennifer Rice/What's Your Brand Mantra and moving over to a debate between Laura Ries and Tom Asacker/A Clear Eye. It's about brands, how they're made and [Read More]

» What is a brand? Is a great brand more important than a great product? from Drew Hendricks
Over the last week I have been following a heated discussion across several blogs about the importance of branding. The Origin of Brands blog by Laura Ries A Clear Eye blog by Tom Asacker What's your Brand Mantra? blog by [Read More]

» What is a brand? from Drew Hendricks
Product and People are just two facets of the item the customer buys which is represented by the word, brand. A new fire has flared up in the age old debate between product and brand. I believe it is based [Read More]