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"Simplicity is the key. Real life is not about high flying business executives, management jargon and complex language invented to preserve the reputation of the people who designed the language. Real life is about well meaning and dedicated people who give up their own precious time to do something to help another human being at times of need."
Real life marketing is the same. Once you've developed something of superior value, it simply works like this:
And guess what? People will respond IF they believe that you're a well meaning and dedicated person who is giving up his or her precious time to do something to help them.
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Tom is timely, thought provoking and all about the new brand vision packaged as a Seinfeld stand up. I went to school on his ideas.
Jeff Taylor, Founder, Monster.com and CEO, Eons.
Yes, as simple as that. Probably it could even be simpler. Try, try and try.
I think Trevor Gay is the perfect example of what he preaches. We have been working together in a common project and we have had a lot of fun.
Perhaps my own style does not reflect much simplicity, for I like leaving space enough for imagination, but in the moment of execution simplicity is a powerful idea.
Posted by: Felix Gerena | December 30, 2005 at 09:32 AM